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Ethan Lang, CFP®

Location

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Position​

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Education

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Credentials

Hays, Kansas

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Founder & Lead​ Advisor

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B.B.A. in Finance; Concentration: Personal Financial Planning

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CERTIFIED FINANCIAL PLANNER®

My Story

I've never believed the money itself is the goal. The goal is what it makes possible: time with the people you love, work you do because you want to, the freedom to say yes to the things that matter most. But you can't get there on a feeling. If you don't have a clear picture of your finances, you never really know where you stand, and you never know when you've made it. That's the part I care about most. I help people see exactly where they are, build a plan to get where they want to go, and understand it well enough to stop second-guessing. Peace and confidence along the way aren't a bonus to me. They're the whole point of doing this work.

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I was born and raised in Hays, Kansas. I attended Thomas More Prep-Marian for high school, then stayed close to home and ran track at Fort Hays State University, where I earned a BBA in Finance with a concentration in Personal Financial Planning. I founded Launch Wealth to build the kind of firm I'd want to hire: clear about cost, straightforward with advice, and genuinely invested in the people it serves. I'm a CERTIFIED FINANCIAL PLANNER™ professional. I pursued that designation because my clients deserve an advisor who has done the work, and who is obligated to put their interests first every single time.

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Outside of work, you'll almost always find me outside. I golf whenever I can talk someone into a round, and I still run, which is a habit that started on the track at Fort Hays and never really went away. Most of my free time belongs to my wife, Emily, and our daughter, Elsie. Hays is home for us. It's where I grew up, where our faith and our family are rooted, and where we plan to stay.

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If you're looking for someone who will meet you where you are, listen first, and help you build a plan that supports the life you actually want, I'd be honored to work with you.

See how we can help you build the life of your dreams.

Schedule a meeting to get answers to your most important questions, and a glimpse into our services.

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